|It looked like this. Except it said "Free", if you hadn't downloaded it yet.|
On Monday, our app (which usually costs $4.99) became free. By the end of the first day, we had roughly 900,000 new downloads. Over the week, we've picked up over 3 million new users. That's insane. The companion Mac app wasn't free during the promotion, so it was still selling at $9.99. Sales picked up on that quite a bit too, so that was nice. Our Mac app was in the top 10 paid apps in a number of countries around the world; in Japan we were #4 for most of the week.
Hopefully, this will translate into lots of people telling their friends about the iOS apps and buying the Mac app. In the meantime, our support load is up quite a bit, and we've got a few bugs that lots of new people have found, so we've got work to do. Overall, though, most people absolutely love the app. We have lots of people recommending us on Twitter and Facebook.
It's awesome to be part of a product that is used and appreciated by so many people.